One of the most common questions we get: "How much should I expect to pay for a website?" The honest answer is: it depends. But that's not helpful, so here's the actual breakdown.
The four price tiers
| Option | Cost | Best for |
|---|---|---|
| DIY builder (Wix, Squarespace) | €10–30/mo | Hobby projects, early-stage testing |
| Freelancer (template-based) | €300–1,500 | Simple businesses needing something quick |
| Boutique studio (custom) | €1,500–6,000 | Growing businesses serious about results |
| Agency (full-service) | €8,000–50,000+ | Enterprise, complex systems |
DIY builders: €10–30/month
Wix, Squarespace, and similar tools are genuinely impressive now. If you're just starting out and need to validate an idea, they're a sensible starting point.
The catch: You're limited to their templates, their infrastructure, and their restrictions. It's also harder to rank on Google compared to custom-built sites, and you'll hit walls quickly when you want to do something specific.
Template-based freelancers: €300–1,500
This is where most people start when they outgrow DIY. A freelancer drops a premium theme on WordPress, customises the colours, adds your logo, and calls it done.
The catch: You're paying for speed and convenience, not strategy. These sites look generic, load slowly (bloated themes), and often break when you update plugins. Fine for a very simple business. Not great if you're serious about growth.
Custom boutique studio: €1,500–6,000
This is where GoBrandOnline operates. You get a site built for your specific business goals — not a template with your logo dropped in. The design is intentional, the copy is strategic, and the code is clean.
At this level, you should expect: discovery and strategy, custom design, mobile-first development, SEO-ready structure, and at least 2 rounds of revisions.
Our starting price is €1,200 for a professional website. We work with restaurants, real estate, coaches, service businesses, and e-commerce. Get in touch to discuss your project.
Agency pricing: €8,000+
Large agencies have large overheads. You're partly paying for account managers, project managers, and layers of process. For simple business websites, this is usually overkill — you're better served by a focused boutique studio.
What actually drives the price
- Number of pages — a 5-page site vs. a 20-page site
- Custom features — booking systems, product catalogues, calculators
- Copywriting — some studios write the words, some expect you to provide them
- Ongoing maintenance — hosting, updates, and support
- SEO work — basic technical SEO vs. a full content strategy
The real cost of a cheap website
The danger isn't spending €800 on a bad website. The danger is spending €800, thinking you've sorted it, and then wondering for two years why no one is calling.
A website that doesn't convert costs you money every single day in missed opportunities. That's the number you should be calculating — not just the upfront price.
Not sure what you actually need?
We offer a free, no-strings audit of your current online presence. We'll tell you honestly what's working, what isn't, and what to prioritise.