Thumbnail design that drove 500k+ video views, engagement-driven Instagram content, and full TikTok management — for creator brand EREM.
Building a creator brand from the ground up
EREM is a creator brand operating across YouTube, TikTok and Instagram. Our role was focused and specific: design thumbnails that actually earn the click on YouTube, build engagement-first content for Instagram, and handle day-to-day TikTok management.
No fluff, no vanity metrics. The brief was to make the content work — and the numbers show it did.
Crowded feeds, short attention spans, zero starting point
On YouTube, most viewers decide whether to watch in under a second — based entirely on the thumbnail. A weak thumbnail kills reach regardless of how good the video is. EREM needed designs that stopped the scroll and earned the click consistently, not just occasionally.
On Instagram and TikTok, engagement is the currency. Posts that don't spark interaction get buried. Every piece of content needed a clear reason to comment, share or save.
Thumbnails, Instagram engagement & TikTok management
YouTube Thumbnail Design
Custom thumbnail designs for every upload — high-contrast, curiosity-driven visuals built to maximise click-through rate. Collectively drove 500k+ views across the channel.
Instagram Engagement Posts
Created Instagram content designed specifically to drive interaction — posts that prompted comments, saves and shares to push organic reach without paid promotion.
TikTok Management
End-to-end TikTok account management — content planning, posting cadence, trend monitoring and community engagement to maintain consistent algorithmic distribution.
Thumbnails & content
From zero to a brand people recognise
- 500k+ views driven by YouTube thumbnail designs — no paid promotion
- 6 Instagram engagement posts: 20k+ likes, 5k+ shares, 1M+ organic reach
- Posts timed around cultural moments (Valentýn, Mikuláš, Suchej únor, Velikonoce) consistently outperformed account averages
- TikTok active management with consistent algorithmic distribution
"The thumbnails made an immediate difference — clicks went up and the algorithm started pushing the videos further. The Instagram posts were doing the same on a different platform."
— EREM, Creator Brand